System-Led Growth to 10M€ ARR
REVENUE OS
Working with B2B Tech Companies
COMPLEXITY DOESN’T SCALE:
3 Reasons Why Your GTM System Fails
❌ Problem 1: Your Cost of Customer Acquisition is Too High
The old playbook focused on volume. More headcount. More tools. More content. Just invest more money to sales team and marketing campaigns to grow faster. But now the acquisition costs are rapidly rising while company valuations and conversion rates fall. Social channels are overcrowded. Buyers ignore outreach. Sales cycles drag on.
The problem is inefficiency. Most go-to-market teams still operate in technical, physical, or cultural silos. They chase activity over understanding. They treat all prospects the same instead of focusing on the ones who are ready and able to buy.
Customer acquisition needs to be smarter. Not louder. The best companies now use data and AI to target and personalise at scale. They also use strategic live events to build unique experiences that drive results. Without clarity on what is really important, CAC will keep climbing and growth will stall.
❌ Problem 2: Your Tech Subscription Revenue is Not Actually Recurring
Subscription revenue should be predictable. But in reality, many customers churn quietly or downgrade without warning. Usage fades. Pricing is unclear. Nobody cares enough to ask. Renewal never happens.
The issue is structural. Too many companies still separate sales from real customer success. There’s no shared accountability for long-term outcomes. No visibility into customer health. No system to drive value realisation and customer expansion.
Net Revenue Retention is now the real growth metric. Without a connected journey across marketing, sales, onboarding, and customer success engagement, your recurring revenue goal becomes just a myth.
❌ Problem 3: Your Sellers Can’t Close Complex Deals with Enterprise Accounts
You can’t scale a business on small transactional deals. Accelerated growth requires getting to the executive table and having the right message. But most sales efforts never get past middle management.
CXOs don’t have time for generic product pitches. They want to know how you will impact their strategy, revenue, and risk. If you can’t connect your value to their priorities, you won’t be part of their future plans.
This is not a sales problem only. It’s also a marketing problem. You need a stronger narrative, trusted relationships, and a point of view that earns attention. Without real demand and executive buy-in, your biggest opportunities will never close.
Build REVENUE OS in 90 Days
REVENUE OPERATING SYSTEM TO MAXIMISE RECURRING REVENUE
REVENUE OS is a system designed to radically improve GTM performance for tech companies in scaling phase.
This scientific approach to customer acquisition, retention, and expansion, enables scalable recurring revenue business.
Design Revenue Architecture that delivers impact.
Leveraging industry leading GTM methodology from Winning by Design.
GTM
Performance
+150%
Annual
Recurring Revenue
+200%
REVENUE OPERATING SYSTEM TO LAND & EXPAND LARGE ACCOUNTS
REVENUE OS includes strategies for B2B sales teams and dealmakers to close large complex deals faster.
This practical sales methodology leverages technology and executive psychology to land & expand enterprise accounts.
Enter the boardroom with confidence.
Leveraging tech industry leading B2B growth playbook from Salesforce.
Higher
Win Rate
+120%
Bigger
Deal Size
+220%
GROWTH TO 10M€ ARR
Get Revenue OS in 90 Days
1) Take GTM Assessment
2) Design New GTM System
3) Accelerate Your Revenue
What Customers Are Saying
TECH EXECUTIVE
“Mika Pyhämäki’s unique combination of top performance business experience and transformational life-changing movement makes him not only an inspirational coach but also someone who truly understands what is required to perform in an effective yet fulfilling and sustainable way."
- Tuukka Ahoniemi, Tuxera
TECH EXECUTIVE
“Mika Pyhämäki is an incredible driven sales executive with a strategic growth mindset. He is capable of challenge the status quo, connecting teams and drive results. Mika is a team player and has a passion to lead and take independent new innovations to the market. It's a pleasure to work with him.”
- Anouska Post, Salesforce
